Captain America is Good for Business; here’s why…
Today’s tips will help you quickly repurpose content in your digital library.
The following content was originally published on my blog in 2018. It has been republished three times. First on Medium.com @tishahammond. Then, on LinkedIn as an ‘Article.’ Three times a charm with this edition as an Editor’s Pick on AscentMediaPro.net. Repurposing creates opportunities to retell and reemphasize the value of the content you share with your community.
Tip 1: Meet your audience where they are.
Read to the end for a heartfelt tribute.
Pep Squad, there is a glimmer of hope in me that believes some DC Comics fans will accept the following message. In full disclosure, I am a die-hard Marvel fan and Captain America is the best thing since sliced bread. When Oon the verge of Marvel Studio’s release of Black Panther, I studied the link between two of my favorite things — superheroes and “improving communities one small business at a time.” According to Marvel, Captain America is the epitome of super intelligence, agility, strength, speed, endurance, and reaction time. His commitment to a disciplined, rigorous, daily exercise routine results in nearly non-stop peak performance. His squad includes the Avengers and Redeemers, plus a host of other affiliates that don’t impress me enough to mention here. Can you draw any parallels between his awesomeness and your approach to business planning? You don’t have to be a superhero to launch a superior business, but it can’t hurt to develop similar qualities to this Sentinel of Liberty.
* thirst for knowledge
* cleverness/mental dexterity
* toughness and resilience
* immediacy (make a decision already!)
* stick-to-it-ive-ness and determination
* be responsive
* get a squad (support network, village, etc.) and
*choose your weapon (aka Your Shield) — okay, this one needs some explanation. This is not an endorsement of an actual weapon or brute force. Rather, this character point is actually listed to prompt you to protect your business with patents, trademarks, copyrights, etc. Be smart and protect your assets. Being a business superhero is just one way you can improve your community. And if it means you can play dress-up and do a little cosplay along the way, well then, hey, have a little fun with it. So, if not, Captain America, what superhero do you relate to most?
Tip 2: Rotate the content in your digital library across your social platforms. It’s okay; your followers won’t mind.
Tip 3: If you haven’t done this already, deposit your content into a digital folder (aka bank). Make evergreen, authentic, and reusable content, especially for days when you don’t feel as creative.
Need help creating your content bank? Reach Us at AscentMediaPro.net for support.
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